THE SALVATION ARMY
HOMELESS RECRUITERS

AWARDS

Cannes Lions 2024

Shortlist Guerilla Marketing & Stunt

One Show 2024

Merit Events & Experiential

Grand Prix Stratégies de la Publicité 2024

Silver (x2) Grande Cause

CREDITS

Agency: VML Paris
Copywriters: Clément Maillot, Arthur Cieutat

Art Directors: Maxime Konieczynski, Nicolas Amiard
Chief Creative Officer: Dimitri Guerasimov