CREATIVE COPYWRITER
Iceland was the only country in the world without mosquitoes.
But this year, scientists spotted three of them near the capital.
Mosquitoes are landing in Iceland?
Then Raid is too.
The brand will stand with Icelanders in this new battle,
by making those mosquitoes hate their arrival on the island.
First, we post a simple tweet offering our help
to Iceland.
We write an open letter to Prime Minister
Kristrún Frostadóttir, to claim our support.
The letter is published in print, displayed
in bus shelters and shared on social media.
In Reykjavik, mysterious billboards lead
to a -15% promotion on our products.
Each of the 390,000 residents of the island
receives a promo code in their name.
We launch a series of funny video tutorials in Icelandic to teach people how to use products
they never needed before.
LET'S MAKE MOSQUITOES
HATE ICELAND!
CREDITS
Agency: WPP
Copywriter: Clément Maillot
Art Director: Maxime Konieczynski